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| Why You Should Be (Very) Afraid
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- Forrester Research: ITV/IPG/EPG will "rival
the Internet." GemStar thinks you can fit a TV guide and a half-dozen banner ads on your screen.
- Your media will be controlled by more and more "intelligent" boxes. You won't need to worry about those
pesky user interface issues since professionals have that under control.
- DRM is serious issue, but a corollary is you already have too much media to sort through.
- We ingest media based on recommendations from people: mavens, critics, friends. You'll never get that
kind of multi-media, real-time, IM-aware guide from corporate America.
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